Real Estate Blogging

In an edition of REALTOR Magazine, writer Christina Wood delved into the world of web logs, or blogs. Some ways to make blogging successful for you:

• Don't try to sell yourself; blogging is about educating your audience
• As of January 2006, more than 75,000 blogs were being created daily, and a new Weblog is created about every second, according to Technorati Inc., a company that tracks blogs.
• The 500 most highly read of those blogs receive as many as 20,000 unique hits per day; the majority receive 30 hits or fewer.
• The key to standing out is to build strong connections, post new content frequently, network with other bloggers and feature links to other interesting sites.
• Use RSS (Really Simple Syndication) feed on your blog.
• Use tagging. Web sites such as del.icio.us and http://www.furl.net/ allow surfers to keep a list of their favorite sites stored on an Internet page instead of in their browser.
• Invest in a social networking product designed specifically for real estate, such as Connectingneighbors.com.

To read her full article, "Internet Marketing: Blog World," visit www.realtor.org/rmomag.NSF/pages/feature1amay06?OpenDocument